Attending Web 2.0 Expo in New York 27-30 September

Web 2.0 Expo

A colleague of mine told me that going to Web 2.0 Expo in New York in 2007 really opened his eyes and changed his perception on digital communication, marketing and development.  Even if the name Web 2.0 feels a bit outdated I believe that the content of this year’s Expo will have the same impact on me. I hope to come back to Sweden with new ideas and inspirations and with new perspective on issues I battle with in my everyday work as a web consultant.

Cultural differences when it comes to startups

I recently read an article in British Wired magazine about how there is a great difference between USA and Europe,  both when it comes to the entrepreneurial drive among individuals but also in regards to the willingness by investors to take a chance on new ideas. In the writers opinion entrepreneurs in USA have it much easier, both culturally and financially to create a startup business based on their ideas.

An Expo centering on digital media and new technology will naturally include a few seminars on the topic of startups. Here are some I have found in the schedule and I hope to make it to at least a few of them:

• Getting Media Buzz for Your Product
• When and How to Pivot: A Practical, Real-world Example of Iterating to Success
• Reports of Media Death Vastly Exaggerated
• Local Technology, Global Startups
• Get Offline

Of course I will blog during the Web 2.0 Expo, both in Swedish and in English and if you want to get updates you can subscribe to the rss-feed of Integrerad Kommunikation and you can follow me on Twitter.

/Sara