september 29, 2010 by Sara Hernandez

Augmented reality

Attending this presentation yesterday was like getting a glimpse into the future. It is both an interesting and exciting future but also a little bit scary. The combination of smart phones, gps and social networks make for great possibilities on the one hand when it comes to targeted, location-based advertising and services. On the other hand it is getting closer and closer to the movie Minority Report, where your face will be scanned and information gathered about you in an instant. Or you can scan a house and see who is living in the house and what their status update is currently, which gives thiefs excellent opportunities (see slide 52).

I liked the presentation a lot, and I liked the fact that @lynneluvah saw on Twitter that I was attending and sent me the link to the presentation without me having to ask!

/Sara



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