Create HEROs of your employees
The first presentation of the day was held by Josh Bernoff and Ted Shadler from Forrester. They talked about their new book Empowered which focuses on how to create HEROs (Highly Empowered Resourceful Operatives) of your employees in order to meet and help all the customers who have been empowered by social technology.
Already a lot of employees are using unsolicited social technology, like private smart phones and social networks in order to connect with their customers, but without the support or endorsement of their employer. Instead of trying to stop this behavior companies should strive to help and empower their employees by providing them with the relevant technological aids and appropriate strategies and policies in order to make them HEROs.
This image below shows what is needed by the part of the employees, managers and IT department to make this happen.
/Sara
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Personally I must say I think Josh Bernoff and Ted Shadler seem like two douchebags who make money on turning simple things into complex models.
It’s all quite obvious. Do what you do best and make sure your company supports you in doing that. If they don’t, resign! It’s not about some freakin’ HERO model that makes the Managers think about how to turn innovation into a priority or IT thinking about support or scaling up shit. It’s about managers who lead the pack and IT avoiding to block the parade while paving the road for success however that road needs to be paved.
Ideas and individuals draw the blueprints for the future. Not models…
I never heard a Swedish person using the term douchebag, nice! Anyway, I think that maybe what you think is obvious might not be obvious to everyone else on the planet. The fact is that most companies don’t allow their employees to use social technology to reach out to customers, instead they are still restricting their employees use of social networks, or not giving them smart phones or having strict policies and guidelines about what they can and cannot say online. What is so wrong for someone formulating a model and writing a book to give managers new perspectives?
It was probably the fact that it was Forrester who delivered the model. As always when coming from a consultancy like that the model seems to confuse more than it makes things clear. And in the end thats not what an organisation needs.
Your comment was more of what I was looking for. Clear and concise. And of course I agree with that. But thats more about IT opening up. The HERO model seems to be more about building support by building wall. Scale up. Provide tools to manage risk etc. What is there to manage? Just open up a hole in those freakin’ firewalls and let the creativity out
Creating momentum is not about IT first and foremost, it’s about getting the board of directors and the CEO’s to understand whats going on. IT just have to pave the road and instead take risks…
(writing this on my Pad from Centralstationen so excuse my bad spelling
ps. Add comment subscription possibilities to the blog
will do!
[...] jag bland annat på presentation av social media-kändisen Josh Bernoff som handlade om hur man möjliggör (empower) för sina anställda att möta och hjälpa kunder i nya digitala arenor. Jag deltog på ett seminarium om nya trender när det gäller hur man [...]