H&H Webranking highlights the best in Swedish online CSR Communication

Congratulations were due to Trelleborg AB last week, as they were crowned Swedish champion in online CSR communication, narrowly beating close contenders Atlas Copco, SCA and SKF for the Swedish top spot. The H&H Webranking shone a revealing spotlight on their success, which was reported widely throughout the Swedish press. Check out the full page article on page 15 of last Monday’s Dagens Industri here.

http://www.webranking.eu/Documents/Webranking/articles/2010/bestCSR.pdf

Head of Corporate Communications at Trelleborg Viktoria Bergman, argued the case for increased focus on online CSR and responsibility communication as a whole. First noting that online is a cheap and efficient way of communicating CSR to stakeholders she continued with “For me corporate responsibility is linked to the result on the bottom line. It is a matter of being a quality corporation, doing good business creating profitability at the same time. It is easy to measure the importance of energy efficiency, but many other aspects of corporate responsibility can be linked to economic results.”

Although CSR is a relatively recent addition to the survey, with specific CSR criteria first featured in 2003; it has been a goal of the H&H Webranking to create a protocol that review “CSR as a quantifiable element of IR communications with its own value that can be used in financial calculations, not award something that the companies just talk about”.

Trelleborg earned full scores in all 14 CSR criteria featured in the 2010 edition of the Webranking, beating close contenders Atlas Copco, SCA and SKF for the Swedish top spot.